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Cruelty-Free Makeup Brands, here is our Top 5 for you!

Cruelty-Free Makeup Brands, here is our Top 5 for you!

Beautiful woman happy about cruelty-free makeup

Buying cruelty-free makeup is much easier nowadays, as a growing number of brands have products that are not tested on animals.

Are you one of those people who are looking for those brands? Well, we will save you the trouble.

We have looked at a large number of brands, and we came up with brands that are not only cruelty-free but also have gorgeous-looking products. Here are our favorites.

Our Top 5 of cruelty-free makeup brands:

  1. The Organic Skin Co.
  2. Seraphine Botanicals
  3. RMS Beauty
  4. Lily Lolo
  5. Juice Beauty
Cruelty Free Brushes

Were you also wondering if cruelty-free makeup is the same as vegan makeup? Well, the PETA Organisation explains that these are two different things.

Cruelty-free means that the product was developed without any tests on animals,
while vegan means that the product does not include any animal-derived ingredients.

PETA Organisation

All the Brands that we selected here are all listed as Cruelty-free by the PETA Organisation. You can find their extensive list of companies that do not test on animals here. And you can also find a list of companies that still test on animals.

PETA - People for Ethical Treatment of Animals Website
PeTA – People for Ethical Treatment of Animals Website –

Which countries do tests for cosmetic products on animals and which do not?

And why is that, you might think? Is it necessary to test on animals, with all the modern technology we have?

In Europe, it is prohibited to test either the final product or the ingredients on animals.
Other countries have followed the EU, like countries from the European Free Trade Association, the EFTA: Norway, Liechtenstein, Switzerland, and Iceland. Plus, Guatemala, Colombia, New Zealand, India, and the UK.

Other countries are considering a ban on animal testing. Countries like Australia, Brazil, Canada, The United States, Mexico, South Korea, and Taiwan.

Countries and law concerning animal testing
Worldwide laws regarding testing cosmetics on animals @
Courtesy @ RockingGeo
Legend Animal Testing Law in the  World

But some brands sell their products in countries where they are obligated by law to test the products on animals. For example, in China.

You can only sell products (without animal testing) when you also have your production in China. This is a specific requirement from the Chinese government.

But there is good news here as well! The Chinese government has worked on new regulations. For imported ordinary cosmetics and personal care products (shampoo, body wash, and make-up), animal testing should not be mandatory anymore from the 1st of May 2021.

But you have to pay attention as well. Because this does NOT mean that all cosmetics sold in China will be cruelty-free. The producer still has to take action for the exemption to the animal testing requirements for imported general cosmetics. You can rely on PETA`s Global Beauty Without Bunnies list to make a conscious decision.

Let’s start with our list of makeup brands that don’t test on animals and appear on the PETA list for cruelty-free makeup brands. And some of them are also vegan.

1. The Organic Skin Co.

Cruelty free Makeup Brand : The Organic Skin Co. Products
Courtesy @ The Organic Skin Co.

This lovely New Zealand based company takes pride in its supercritical extracts. Their skincare and vegan makeup are formulated with key nutritive compounds, which are good for the skin and the environment.

Groundbreaking technology enables this makeup brand to extract herbal goodness most purely and cleanly possible.

They also care a lot about the environment by using packaging that can be recycled, and there are many products that you can refill.

In the picture above, you see some of their awesome products, from top to bottom:

2. Seraphine Botanicals.

Courtesy @ Seraphine Botanicals.

Are you looking for beautiful cruelty-free product brands that sell botanically-infused vegan skincare and makeups? Then Seraphine Botanicals got you covered. Their products are formulated with fair-trade ingredients and sourced responsibly.

In the picture above, you can see some of their amazing products, from top to bottom:

3. RMS Beauty.

Cruelty free Makeup Brand: RMS Beauty-Bronzer Collection
Courtesy @ RMS Beauty.

RMS Beauty stands for the abbreviation of renowned makeup artist and founder Rose-Marie Swift. She has brought her decades of experience by styling the faces of supermodels and her vision of clean makeup together in her brand.

This beautiful cruelty-free makeup brand is full of healing nutrients that work together with the skin, and are in harmony with nature and the environment. RMS Beauty chooses each ingredient carefully to nurture the skin. It leaves your skin hydrated, soft and, and radiant.

In the picture above, you can see some of their stunning products, from top to bottom:

Rose-Marie Swift from RMS Beauty shares her vision

4. Lily Lolo.

Cruelty free Makeup Brand Lily Lilo Clean Makeup - Pressed Eye Shadow
Courtesy @ Lily Lilo.

Lily Lolo is a British cruelty-free makeup brand that only uses natural and nourishing ingredients in its products. It was founded in 2005 by Vikki Kahn. She named the company after her two sisters Lisa (Lily) and Lorraine (Lolo).

Lily Lolo is dedicated to remaining free from chemicals, parabens, perfumes, or dyes. And 90% of our products are vegan-friendly.

In the picture above, you can see some of their marvellous products, from top to bottom:

5. Juice Beauty.

Cruelty free Makeup Brand Juice Beauty, phyto-pigments lash defining mascara Sanoma Nights.
Courtesy @ Juice Beauty.

This US Based Company is one of the few producers who makes its products from over 30 freshly-squeezed organic botanical juice concentrates. Hence the name Juice Beauty.

These juices are amongst others rich in potent antioxidants and essential vitamins and also help with visible signs of aging. Their products are also gluten-free, because they follow a strict sanitization and cleaning protocol between production runs.

In the picture above, you can see some of their lovely products:

And here is also a nice video from the founder Karen Behnke.

Karen Behnke, founder of Juice Beauty

You will find many cruelty-free makeup brands today, but the ones mentioned in this article are the best you can find in the market. So, do not hesitate to try some of their products and see it for yourself.

Did you like this article? Read also these:
The Cruelty-Free Logos you can trust for Animal Happiness.
What is Slow Fashion, and how it can save the planet?